thinkforgelabs

Eminence

Macro business strategy × the frontier of applied AI

Article 14Education & learning

When Answers Become Cheap, What Should Education Teach?

AI is making answers easier to produce, while making the ability to judge, question and learn more consequential. Education has to respond to both.

Read article ↗6 min read

Attempt → feedback → independent understanding

Article 13AI & technology

A product cannot improve what it cannot see

Connect the promise on your website to the value your product delivers.

Read article ↗5 min read

Promise → useful result → learning → improvement

Article 12Strategy & business

The creator economy has a business design problem

Build a business that can capture the value of creative work.

Read article ↗6 min read

Design the deal → test the offer → retain value

Article 11Markets & society

The AI Future May Be Decided by Who Gets Access

Safety, competition and the future of work all turn on who can use the most capable systems.

Read article ↗5 min read

Access → opportunity → shared participation

Article 10AI & technology

SaaS Is Dead. The Workflow Is the Product.

What changes when a business owns the workflow it needs.

Read article ↗4 min read

Strategy → implementation → evidence → next decision

Article 09Strategy & business

Small, Sharp, and Hard to Kill

Ten things startups need to survive the fall 2026 market, and why the next winning team may be a partnership.

Read article ↗8 min read

Customer need → evidence → economics → complementary partners

Article 08Strategy & business

Playing to Win When Everyone Has AI

Roger Martin’s strategy framework still holds. AI changes where advantage comes from, and how quickly the assumptions behind it need to be tested.

Read article ↗4 min read

Winning ambition → choices → capabilities → learning

Article 07Markets & society

PESTEL after AI: the weather is changing while we build

Six lenses for the forces changing around your business.

Read article ↗7 min read

External forces → tailwinds + headwinds → strategic choices

Article 06People & work

The factory is the system

Design the handoffs, checks and learning around the model.

Read article ↗8 min read

Handoffs → checks → stop points → learning

Article 05Strategy & business

The service company of the future will build some of its own software

Turn repeatable delivery into a capability the whole team can use.

Read article ↗5 min read

Client context → shared workflow → human review → reusable learning

Article 04Strategy & business

Why Founders Make the Best Consultants for Other Founders

Find the decision underneath the requested deliverable.

Read article ↗4 min read

Requested deliverable → underlying decision → test → next move

Article 03Strategy & business

We are using AI to make yesterday cheaper

Cost savings can fund the next move. What will you make possible?

Read article ↗4 min read

Efficiency → freed capacity → new options → evidence

Article 02AI & technology

The Problems Progress Creates

Why the speed of play is accelerating.

Read article ↗6 min read

Capability → new problem → solution → new capability

Article 01Strategy & business

How do you capitalize on opportunity at the speed of play?

As the distance between idea, build and feedback collapses, advantage shifts to teams that can recognize what matters, test it cheaply and act on what they learn.

Read article ↗1 min read

Idea → test → evidence → next move